Organigram – OrganiOil Tube
Organigram is a regulated cannabis company that believes in improving the life of Canadians. With their newest product “Organioil” we created a sleek paperboard tube with vac tray to hold their bottle of oil and a dropper.
Based in Moncton, their style is inspired by the New Brunswick waters and the normalization of cannabis to attract all demographics. In order to assist in normalizing cannabis, we created not only the packaging but the artwork as well. Artwork that was dark and chic, avoiding any stereotypical medical / rasta themes.
Though the overall design of the tube is mainly greyscale / monochromatic, it also includes Organigram’s Pantone blue as a subtle touch of the New Brunswick waters.